Radar > 228178

Tecate reaches commercial agreement with Paris Saint-Germain

Tecate llega a un acuerdo comercial con el París Saint-Germain

Intel ID : 228178
Synopsis

Tecate, a Mexico-based beer brand, and France-based football club Paris Saint-Germain (PSG) reached a commercial agreement for a five-year period, reported CNN Expansión on 11 August, 2015.

The Mexican brand also has agreements with football clubs F.C. Barcelona, based in Spain, and Juventus, based in Turín, Italy.
(content in spanish)

Tecate, marca de cerveza con sede en México y el París Saint-Germain (PSG), equipo de futbol con sede en Paris, Francia, han llegado a un acuerdo comercial de cinco años, según ha publicado el periódico CNN Expansión el 11 de agosto de 2015.

La marca mexicana tiene acuerdos tambien con el F.C. Barcelona de España y la Juventus de Turín, de Italia.

Intel ID 228178
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verified
Subsector (Old TTR Sectors)
Services and Distribution / Other Services (Primary)
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verified
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Industry / Food (Primary)
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verified Verified: Confirmed as a party to an active or possible transaction.

potential Potential: Unconfirmed as a party to an active or possible transaction.

retained Retained: Confirmed as “Retained” with a general or specific mandate.

prospect Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.

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