Tecate and Real Madrid announce commercial agreement
Tecate y el Real Madrid anuncian un acuerdo comercial
Intel ID : 228486
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Tecate, a Mexico-based beer company, and Spain-based football team, Real Madrid, announced a commercial collaboration agreement, reported El Economista on 20 August, 2015. Tecate will sponsor the team in the UEFA Champions League. The commercial agreement, signed for a five-year period, is part of Tecate’s strategy to strengthen its position next to Grupo Modelo, one of its biggest competitors.
(content in spanish)
Tecate, empresa mexicana de cervezas y el Real Madrid, equipo de fútbol español, han anunciado un acuerdo comercial de colaboración, según ha publicado el periódico El Economista el 20 de agosto de 2015. La marca Tecate patrocinará al club español en la competición de la UEFA Champions League. El acuerdo se ha firmado para los próximos cinco años. Este acuerdo comercial forma parte de la estrategia de la marca mexicana para fortalecerse frente al Grupo Modelo, uno de sus mayores competidores. |
| Intel ID | 228486 | ||
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15.10.08 Sports, Recreation & Entertainment 15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure |
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15.10.07 Restaurants, Bars & Nightlife 15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.