Radar > 238721

Smiles will offer hotel reservations in partnership with Rocketmiles

A Smiles passa a oferecer reservas de hotéis em parceria com a Rocketmiles

Intel ID : 238721
Synopsis

Smiles (BVMF: SMLE3), a loyalty programme management company based in Sao Paulo, will offer hotel reservations in partnership with the US-based company Rocketmiles, as quoted in a company's release on July 13 2016, citing the CEO of Smiles, Leonel Andrade.

Under the agreement, a joint platform of both companies will allow customers to earn and redeem miles with hotel daily accredited of Rocketmiles, a network of about 400 000 properties around the world. The hotel reservations platform operated by Rocketmiles is Booking.com.

"To transform Smiles in a whole tourism company, we were looking for a partner to make the journey from customers even more complete. With Rocketmiles, we can offer more than 400,000 accommodations around the world, and even offer part of the amount spent on daily back in miles, "says Leonel Andrade.
(content in portuguese)

A Smiles (BVMF:SMLE3), empresa com sede em São Paulo, que atua na gestão de programas de fidelização, passa a oferecer reservas de hotéis em parceria com a norte-americana Rocketmiles, segundo publicou a empresa em comunicado no dia 13 de julho de 2016, citando o CEO da Smiles, Leonel Andrade.

Pelo acordo, uma plataforma conjunta de ambas as empresas permitirá que clientes da Smiles acumulem e resgatem milhas com diárias de hotéis credenciados da Rocketmiles, uma rede de cerca de 400 mil estabelecimentos pelo mundo. A bandeira de reservas de hotéis operada pela Rocketmiles é a Booking.com.

“Para a transformação da Smiles em uma empresa completa de turismo, estávamos em busca de um parceiro para deixar a viagem dos clientes ainda mais completa. Com a Rocketmiles, conseguimos oferecer mais de 400 mil acomodações mundo afora, e ainda oferecer parte do valor gasto com a diária de volta em milhas”, informa Leonel Andrade.

Target

United States
Smiles
Brazil

Intel ID 238721
Value ND
Native Currency Brazilian Real (BRL)
Exchange Rate:
Financial Data - Smiles
(31 Dec 2019)
Revenue: EUR 233,03m
EBITDA: EUR 175,74m
Exchange Rate:
Date
Country
Region
Continent
Geography
Subsector (Old TTR Sectors)
Type
Intel Grade
Source
Tags

Target

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Tourism, Hotels and Restaurants (Primary)
Country
Website
Description

Target

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Marketing and Advertising (Primary)
Primary Sector (TTRSC)
15.10.05 Hospitality Services
15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure

Country
Website
Description

Legend:

verified Verified: Confirmed as a party to an active or possible transaction.

potential Potential: Unconfirmed as a party to an active or possible transaction.

retained Retained: Confirmed as “Retained” with a general or specific mandate.

prospect Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.

Transactional data is continuously updated by the research team and therefore is subject to change.