Smiles and Via Varejo partners
Smiles e Via Varejo firmam parceria
Intel ID : 244370
| Synopsis |
|
Smiles (BVMF: SMLE3), a Sao Paulo-based loyalty program company and Via Varejo (BVMF: VVAR3) signed a partnership, reported Reuters on 13 January 2017, citing Smiles' director Carlos Mauad. The loyalty program offers now the possibility to redeem Via Varejo's products with miles in the virtual stores of Casas Bahia, Extra and Pontofrio. With the partnership, the Smiles' customer will have up to 70% discount on the product redemption. Carlos Mauad said that the agreement is part of the company's strategy of diversifying its portfolio for the customers.
(content in portuguese)
A Smiles (BVMF:SMLE3), empresa com sede em São Paulo e que atua na gestão de programas de fidelização, e a Via Varejo (BVMF:VVAR3), firmam parceria, segundo publicou a Reuters no dia 13 de janeiro de 2017, citando o diretor comercial da Smiles, Carlos Mauad. Se trata de uma parceria de resgate de produtos das redes Via Varejo com milhas dos cliente da Smiles, nas lojas virtuais das bandeiras Casas Bahia, Extra e Pontofrio. Com a parceria, o cliente Smiles terá até 70% de desconto no resgate de produtos. Carlos Mauad disse que o acordo reforça a estratégia da companhia de diversificar as opções de resgate de milhas dos clientes, buscando os principais participantes do mercado. |
|
||||
| Intel ID | 244370 | ||
| Value | ND | ||
| Native Currency |
Brazilian Real (BRL)
Exchange Rate:  |
||
|
Financial Data - Smiles
(31 Dec 2019) |
Revenue: EUR 233,03m EBITDA: EUR 175,74m Exchange Rate:
|
||
| Date |
 |
||
| Country | |
||
| Region | |||
| Continent | |
||
| Geography | |
||
| Subsector (Old TTR Sectors) |
|
||
| Type |
|
||
| Intel Grade |
|
||
| Source |
|
||
| Tags | |
Target
| Name |
|
||
| Subsector (Old TTR Sectors) |
|
||
| Primary Sector (TTRSC) |
15.10.05 Hospitality Services 15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure |
||
| Country |
|
||
| Website |
|
||
| Description |
|
Target
| Name |
|
||
| Subsector (Old TTR Sectors) |
|
||
| Primary Sector (TTRSC) |
15.05.11 Multiline Retail (Department, Discount & Convenience Stores) 15 Consumer Products & Services / 15.05 Distribution & Retail |
||
| Country |
|
||
| Website |
|
||
| Description |
|
Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.