Smiles and Localiza partners
Smiles e Localiza firmam parceria
Intel ID : 242708
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Smiles (BVMF: SMLE3), a Brazil-based loyalty program company held by Gol Linhas Aéreas (BM&FBovespa: GOLL4 e NYSE: GOL), and Localiza (BVMF: RENT3) signed a partnership, reported Valor Economico on 21 November 2016, citing the company's CEO Leonel Andrade. Smiles will offer a car renting service through Localiza. For each rental day booked with cash, will be credited over 250 miles on the customer account. Andrade said that Smiles products diversification is a company strategy to increase its profit in the coming quarters.
(content in portuguese)
A Smiles (BVMF:SMLE3), empresa com sede em São Paulo e que atua na gestão de programas de fidelização, e a Localiza (BVMF:RENT3) firmam parceria, segundo publicou o Valor Econômico no dia 21 de novembro de 2016, citando o Presidente da Smiles, Leonel Andrade. Com a parceria, a Smiles passa a oferecer a comercialização de diárias de veículos, por meio da Localiza. Para cada diária reservada com dinheiro, serão creditadas a partir de 250 milhas na conta do cliente, que variam de acordo com a categoria do carro alugado. O Presidente disse que a diversificação de oferta na plataforma de vendas da Smiles é uma das formas de a companhia sustentar expansão de margens de lucro nos próximos trimestres. |
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| Intel ID | 242708 | ||
| Value | ND | ||
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Brazilian Real (BRL)
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Financial Data - Smiles
(31 Dec 2019) |
Revenue: - EBITDA: - |
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35.10.14 Vehicle Rental Services 35 Industrials / 35.10 Transportation & Logistics |
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15.10.05 Hospitality Services 15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.