Serta will expand through franchises in 2015
Serta expandirá su negocio en 2015 a través de franquicias
Intel ID : 221052
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Serta, a Colombia-based mattress chain, will start to expand next year, through franchises. The company build a store network in the country, managed directly by them. With these investments, worth some COP 1bn, the American brand closes the year with 16 stores in its portfolio. The objective is to reach revenues of approximately COP 13bn.
(content in spanish)
La cadena de colchones colombiana Serta empezará el próximo año a extenderse bajo la modalidad de franquicia después de haber construido una red de tiendas administradas directamente en el país. Con inversiones cercanas a los COP 1.000m, la marca americana de colchones cierra el año con 16 tiendas propias. La meta es lograr unas ventas que asciendan a los COP 13.000m. |
| Intel ID | 221052 | |
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Financial Data - Colchones Serta Colombia
(31 Dec 2017) |
Revenue: EUR 3,43m Net Debt: EUR 0,16m Exchange Rate: 
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15.03.02 Furniture & Decorative Acessories 15 Consumer Products & Services / 15.03 Consumer Durables |
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15.05.09 Home Furnishing Retail 15 Consumer Products & Services / 15.05 Distribution & Retail |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.