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Peñón Cervecería enters Paraguay

Peñón Cervecería entra en Paraguay

Intel ID : 243592
Synopsis

Peñón Cervecería, a Cordoba, Argentina-based artisanal brewery operator, entered the Paraguayan market with a franchise in Asuncion, reported La Nación on 21 December 2016, citing Paraguay-based Grupo EMG Director Luigi Cáceres.

Specifically, the new location is at Paseo Carmelitas, Asunción. Grupo EMG, the franchise holder in Paraguay, invested USD 0.5m to set it up.
(content in spanish)

Peñón Cervecería, gestora de una cervecería artesanal con sede en Córdoba, Argentina, ha entrado en el mercado paraguayo con una franquicia en Asunción, ha publicado La Nación el 21 de diciembre de 2016, citando al director de la empresa paraguaya Grupo EMG, Luigi Cáceres.

En concreto, el nuevo local está ubicado en el Paseo Carmelitas, en Asunción. Grupo EMG, empresa franquiciante en el país, ha invertido USD 0,5m en su instalación.

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