Nielsen expands in sports marketing sector in Mexico, China, and Russia
Nielsen se expande en el sector de marketing deportivo en México, China y Rusia
Intel ID : 237978
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Nielsen (NYSE:NLSN), a US-based market analysis services provider, announced its expansion in the sports marketing sector in Mexico, China, and Russia with the acquisition of Repucom, reported CNN Expansión on 22 June, 2016, citing the president of Nielsen Entertainment, Howard Appelbaum. Following the acquisition of the Germany-based company specializing in sports measuring, evaluation, and intelligence, Nielsen will incorporate all of Repucom's operations, advanced proprietary analytical studies, and tools, marking its expansion into China, Mexico, and Russia in the sports marketing sector.
(content in spanish)
Nielsen (NYSE:NLSN), empresa estadounidense dedicada a la prestación de servicios de análisis de mercado, ha anunciado su expansión en el sector de marketing deportivo en México, China y Rusia con la compra de Repucom, según ha informado CNN Expansión el 22 de junio de 2016, citando al presidente de Nielsen Entertainment, Howard Appelbaum. Tras la compra de la firma alemana especializada en la medición, evaluación e inteligencia del deporte, Nielsen incluirá todas las operaciones, datos, estudios analíticos avanzados propietarios y herramientas de Repucom y marcará su expansión a China, México y Rusia en el sector de marketing deportivo. |
| Intel ID | 237978 | |
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Financial Data - Nielsen
(30 Sep 2014) |
Revenue: EUR 3.695,46m Exchange Rate: 
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10.02.02 Market Research 10 Business Services / 10.02 Marketing & Advertising |
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