Radar > 232182

Multiplus and Grupo Pão de Açúcar create partnership

Multiplus e Grupo Pão de Açúcar fazem parceria

Intel ID : 232182
Synopsis

Multiplus (BVMF:MPLU3), engaged in payment systems using companies' network and loyalty programs, and Grupo Pão de Açúcar (BVMF:PCAR3; PCAR4), a retail group specialized in food, clothing, home appliances and other products, announced a partnership agreement, as reported by Multiplus through a relevant fact on 14 December 2015.

According to the news, this partnership marks the first alliance between Pão de Açucar's relationship programs and Multiplus' loyalty programs in more than 2,000 stores with brands Casa Bahia, Extra, Pão de Açucar and Pontofrio throughout Brazil. This will enable clients to accumulate extra points in loyalty programs Clube Extra and Pão de Açucar Mais, and consumers will be able to exchange Multiplus points for vouchers to use in appliances and furniture stores Casas Bahia and Pontofrio.
(content in portuguese)

A Multiplus (BVMF:MPLU3), que fornece meios de pagamentos sob o conceito de rede de empresas e programas de fidelização, e o Grupo Pão de Açúcar (BVMF:PCAR3; PCAR4), varejista de produtos alimentícios, roupas, eletrodomésticos e outros produtos, anunciaram uma parceria, segundo publicou a própria Multiplus (BVMF:MPLU3) em Fato Relevante do dia 14 de dezembro de 2015.

De acordo com o Fato Relevante, a união das duas empresas marca a primeira parceria entre programas de relacionamento do Grupo Pão de Açúcar (BVMF:PCAR3; PCAR4) com uma rede de fidelidade de coalizão e possibilitará o acúmulo e resgate de pontos Multiplus em mais de 2 mil lojas das redes Casas Bahia, Extra, Pão de Açúcar e Pontofrio em todo o país, adicionando pontos extras nos programas de fidelidade Clube Extra e Pão de Açúcar Mais, além de permitir aos consumidores realizarem a troca de pontos Multiplus por vale-compras nas lojas físicas de eletroeletrônicos e móveis da Casas Bahia e Pontofrio.

Relevant Documents


Intel ID 232182
Value ND
Native Currency Brazilian Real (BRL)
Exchange Rate:
Financial Data - Multiplus
(31 Dec 2018)
Revenue: EUR 142,54m
EBITDA: EUR 100,20m
Exchange Rate:
Date
Country
Region
Continent
Geography
Subsector (Old TTR Sectors)
Type
Intel Grade
Source
Tags

Target

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Distribution and Retail (Primary)
Primary Sector (TTRSC)
10.01.03 Distributors & Wholesalers (B2B)
10 Business Services / 10.01 Business & Professional Support Services

Secondary Sectors (TTRSC)
15.05.08 Food & Beverage Retail
15 Consumer Products & Services / 15.05 Distribution & Retail

Country
Website
Description

Target

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Financial and Insurance (Primary)
Primary Sector (TTRSC)
25.04.04 Payments & Remittance Services
25 Financial Services / 25.04 Other Financial Services

Country
Website
Description

Legend:

verified Verified: Confirmed as a party to an active or possible transaction.

potential Potential: Unconfirmed as a party to an active or possible transaction.

retained Retained: Confirmed as “Retained” with a general or specific mandate.

prospect Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.

Transactional data is continuously updated by the research team and therefore is subject to change.