Radar > 242158

Molson Coors Brewing Company opens location in Valencia with EUR 3.5m investment

La cervecera Molson Coors abre sede en Valencia con una inversión de EUR 3,5m

Intel ID : 242158
Synopsis

Molson Coors Brewing Company (NYSE:TAP), a US-based multinational brewer, will take Blue Moon to Valencia, where the company has agreed to open a factory and a restaurant with a EUR 3.5m investment, reported Valencia Plaza on 2 November 2016, citing Molson Coors Head of Craft Project in Spain Enrique Gil.

Blue Moon is a craft beer with an original recipe which contains orange of the 'Valenciana' variety, an important factor for the company to enter the Spanish beer market. It is Blue Moon's first office outside of the United States.
(content in spanish)

Molson Coors Brewing Company (NYSE: TAP), multinacional cervecera con sede en Estados Unidos, llevará Blue Moon a Valencia, donde la compañía ha acordado abrir una fábrica y un restaurante con una inversión de EUR 3,5m, según ha informado Valencia Plaza el 2 de noviembre de 2016, citando al responsable del proyecto craft de Molson Coors en España, Enrique Gil.

Blue Moon es una cerveza artesanal con una receta original que contiene naranja de la variedad 'valenciana', un factor determinante para que la compañía entre en el mercado cervecero español. Se tratará de la primera sede de Blue Moon fuera de Estado Unidos.

Bidder

Molson Coors
United States

Intel ID 242158
Value EUR 3,50m
Native Currency Euro (EUR)
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verified
Subsector (Old TTR Sectors)
Industry / Food (Primary)
Primary Sector (TTRSC)
15.02.01 Beer
15 Consumer Products & Services / 15.02 Beverages

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