Kidzania prepares Middle East entry
Kidzania prepara su llegada a Medio Oriente
Intel ID : 233628
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Kidzania, a Mexican company specialized in theme parks, announced its entry in Qatar, as published by CNN Expansión on 4 February 2016, citing its founder, Xavier López Ancona. Specifically, Kidzania prepares a new franchise business type for small cities, and the pilot test will be launched in Doha. Ancona estimates the new franchise model will begin to operate in 2018, as a new shopping mall, designed based on Kidzania, and will be granted to a company created by the Qatar royal family and a local partner.
(content in spanish)
Kidzania, empresa de parques temáticos mexicana, ha anunciado su próxima llegada a Qatar, según ha informado CNN Expansión el 4 de febrero de 2016, citando al fundador de la empresa, Xavier López Ancona. En concreto, la firma alista un nuevo modelo de franquicia de negocio para pequeñas ciudades, cuyo piloto se lanzará en la ciudad de Doha. El directivo ha estimado que el nuevo formato de franquicia operará a partir de 2018 en un nuevo centro comercial, diseñado con base en Kidzania, y será otorgada a una sociedad empresarial formada entre la familia real de Qatar y un empresario local. |
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15.10.08 Sports, Recreation & Entertainment 15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure |
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