Radar > 224770

Hilton Worldwide could expand in Brazil's Midwest

Hilton Worldwide poderá entrar também na Região centro-oeste brasileira

Intel ID : 224770
Synopsis

Hilton Worldwide (NYSE:HLT) plans to expand in Brazil. Currently, the company has two hotels in Brazil, and is negotiating with investors the opening of other hotels in São Paulo, Rio de Janeiro and Brasilia, as reported by newspaper Valor Econômico published on 4 May 2015.

The expansion will be carried out through the brand Hampton by Hilton and Garden Inn. According, to Hilton Worldwide's development vice-president for Brazil, Paula Muniz, "Hilton's presence in Brazil is small compared to the group's size in the world and to the Brazilian market's potential." She also said the company needs to grow and gain scope.

Finally, and regarding negotiations Muniz points out "we are at an advanced stage of negotiation, but have not signed contracts."
(content in portuguese)

A norte-americana Hilton Worldwide (NYSE:HLT) quer crescer no Brasil. A empresa, que atualmente conta com dois empreendimentos no mercado brasileiro, está negociando com investidores o lançamento de outros hotéis nos estado de São Paulo, Rio de Janeiro e Brasília, neste último a empresa ainda não está presente, de acordo com o Valor Econômico em 04 de maio de 2015.

A expansão que será feita por meio das marcas Hampton by Hilton e Garden Inn. Segundo a vice-presidente de desenvolvimento da Hilton Worldwide no Brasil, Paula Muniz, "a presença do Hilton no Brasil é pequena proporcionalmente ao tamanho do grupo no mundo e ao potencial do mercado brasileiro". Ela também reforça que a empresa precisa crescer e ganhar escala.

E finalmente sobre as negociações a executiva destaca que "estamos em fase adiantada de conversas, mas ainda não assinamos contratos".

Bidder

Hilton
United States

Intel ID 224770
Value ND
Native Currency Brazilian Real (BRL)
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Name
potential
Subsector (Old TTR Sectors)
Services and Distribution / Tourism, Hotels and Restaurants (Primary)
Primary Sector (TTRSC)
15.10.06 Hotels, Resorts & Accommodations
15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure

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