Grupo Backus & Johnston introduces brand Grolsch in Peru
Grupo Backus & Johnston introduce la marca Grolsch en Perú
Intel ID : 224833
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Grupo Backus & Johnston, a Peru-based manufacturer and commercializer of beverages, announced it will start to sell Dutch beer Grolsch in Peru, as reported by newspaper El Comercio in an article published on 4 May 2015. According to company's director, José Eyzaguirre, the intention is to develop the super premium beer segment and increase its market share.
(content in spanish)
Grupo Backus & Johnston, empresa peruana dedicada a la producción y comercialización de bebidas, ha anunciado que comenzará a comercializar la marca de cerveza holandesa Grolsch en el mercado peruano, según ha informado El Comercio en un artículo del 4 de mayo de 2015. Según el director de la compañía, José Eyzaguirre, esta iniciativa busca impulsar el desarrollo del segmento superpremium de cervezas y ganar una mayor cuota de mercado con este crecimiento. |
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15.02.01 Beer 15 Consumer Products & Services / 15.02 Beverages |
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