Fisher-Price signed a licensing agreement with Zig Mundi to enter the Brazilian children's fashion market
Fisher-Price faz acordo de licenciamento com Zig Mundi e entra no mercado de moda infantil no Brasil
Intel ID : 220623
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Toy brand Fisher-Price, held by Mattel, starts to compete in the Brazilian children's fashion market. The company signed a licensing agreement with Brazil-based Zig Mundi to produce and distribute a collection. Brazil is the second country that sells Fisher-Price's clothes. The fits was China, also through an agreement with a local manufacturer. According to Mattel do Brasil's licensing director, Philippe Bost, depending on the sales success Mattel will consider similar partnerships in Europe.
(content in portuguese)
A marca de brinquedos Fisher-Price, da Mattel, começa a disputar o mercado de moda infantil no Brasil. A multinacional fez um acordo de licenciamento com a brasileira Zig Mundi, que vai produzir e distribuir a coleção. O Brasil é o segundo país a vender roupas da Fisher-Price. O primeiro foi a China, também a partir de um acordo com uma confecção local. Segundo o diretor de licenciamento da Mattel do Brasil, Philippe Bost, dependendo do êxito de vendas no país, a Mattel avalia desenvolver parcerias semelhantes na Europa. |
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15.01.02 Clothing 15 Consumer Products & Services / 15.01 Apparel & Accessories |
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10.01.03 Distributors & Wholesalers (B2B) 10 Business Services / 10.01 Business & Professional Support Services 15.05.03 Clothing, Apparel & Accessories Retail 15 Consumer Products & Services / 15.05 Distribution & Retail 15.05.09 Home Furnishing Retail 15 Consumer Products & Services / 15.05 Distribution & Retail |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.