Desigual closes franchises in Russia
Desigual cerrará sus franquicias en Rusia
Intel ID : 228438
Synopsis |
Spain-based Desigual announced it will close its franchised stores in Russia by the end of the Summer of 2015, by mutual agreement with its partner LVB, as reported by Europa Press on 20 August 2015. Closing these stores is part of redefining Desigual's commercial strategy, which could focus on distribution through multi-brand channels. In fact, Desigual will remain in the Russian market through other types of establishments.
(content in spanish)
La empresa española Desigual ha anunciado que cerrará sus tiendas franquicia en Rusia a finales de verano de 2015, de mutuo acuerdo con el socio local LVB, según ha comunicado Europa Press el 20 de agosto de 2015. El cierre de las tiendas responde a una redefinición de la estrategia comercial de Desigual, que podría orientarse hacia la distribución por canales multimarca. De hecho, Desigual seguirá presente en el mercado ruso a través de este tipo de establecimientos. |
Intel ID | 228438 | ||
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Native Currency | Euro (EUR) | ||
Financial Data - Desigual
(31 Dec 2013) |
Revenue: EUR 828,00m EBITDA: EUR 242,00m |
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15.01.02 Clothing 15 Consumer Products & Services / 15.01 Apparel & Accessories |
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15.05.03 Clothing, Apparel & Accessories Retail 15 Consumer Products & Services / 15.05 Distribution & Retail |
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Description |
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