Cambridge Analytica starts operations in Brazil
Cambridge Analytica inicia operações no Brasil
Intel ID : 246060
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The Cambridge Analytica, U:S-based technology company, starts operations in Brazil, published Valor Econômico on 13 of March 2017, citing the founder and President of the company, Alexander Nix. According to the news, through an agreement with André Torretta, founder of Ponte Estratégia, the company will open an office in the country. The investment in the operation is approximately USD 1 m. Cambridge Analytica has big data-based performance. The company collects information and uses more than 100 variables for model groups of audience and predict the behavior of people.
(content in portuguese)
A Cambridge Analytica, norte-americana que atua no setor de tecnologia da informação, inicia operações no Brasil, segundo publicou o Valor Econômico no dia 13 de março de 2017, citando o fundador e presidente da empresa, Alexander Nix. Segundo a notícia, por meio de um acordo com André Torretta, fundador da consultoria Ponte Estratégia, a companhia vai abrir nos próximos dias um escritório no país. O investimento na operação é de aproximadamente USD 1m. A Cambridge Analytica tem atuação baseada em big data. A empresa coleta a informações e usa mais de 100 variáveis para modelar grupos de audiência e prever o comportamento de pessoas. |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.