Radar > 229235

Bertrams VO enters Mexico

Bertrams VO entra en México

Intel ID : 229235
Synopsis

Bertrams VO, a brandy brand owned by UK-based Diageo (LSE:DGE), entered the Mexican market, reported El Financiero on 10 September, 2015.

Currently, Diageo operates in Mexico with brands Johnnie Walker, Buchanan’s, J&B, Old Parr Black & White, Smirnoff, Cîroc, and Ketel One; rums Zacapa and Captain Morgan; liquor Baileys; Tequila Don Julio; gin Tanqueray; and beer Guinness.
(content in spanish)

La marca de brandy Bertrams VO, propiedad de la británica Diageo (LSE: DGE), ha entrado en el mercado mexicano, según ha publicado el diario El Financiero el 10 de septiembre de 2015.

En la actualidad, Diageo opera en México con las marcas Johnnie Walker, Buchanan’s, J&B, Old Parr Black & White, Smirnoff, Cîroc y Ketel One; los rones Zacapa y Captain Morgan, el licor Baileys, Tequila Don Julio, la ginebra Tanqueray y la cerveza Guinness.

Bidder

United Kingdom

Ultimate Owner (Buyer)

Diageo
United Kingdom

Intel ID 229235
Value ND
Native Currency US Dollar (USD)
Exchange Rate:
Date
Country
Region
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Geography
Subsector (Old TTR Sectors)
Type
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Bidder

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Food and Beverage (Primary)
Country
Description

Ultimate Owner (Buyer)

Name
verified
Subsector (Old TTR Sectors)
Services and Distribution / Food and Beverage (Primary)
Primary Sector (TTRSC)
15.02.01 Beer
15 Consumer Products & Services / 15.02 Beverages

Secondary Sectors (TTRSC)
15.05.08 Food & Beverage Retail
15 Consumer Products & Services / 15.05 Distribution & Retail

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Website
Description

Legend:

verified Verified: Confirmed as a party to an active or possible transaction.

potential Potential: Unconfirmed as a party to an active or possible transaction.

retained Retained: Confirmed as “Retained” with a general or specific mandate.

prospect Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.

Transactional data is continuously updated by the research team and therefore is subject to change.