Algodonera Peruana to launch operations in fashion e-commerce
Algodonera Peruana planea ingresar al comercio digital de prendas de vestir
Intel ID : 241641
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Algodonera Peruana, a Lima, Peru-based producer of cotton yarns and fabrics, plans to create its own brand of clothing which it would sell through e-commerce, reported Bolsamanía on 14 October 2016, citing Algodonera Peruana CEO Diego Fernández de Paredes. Specifically, the company plans to launch operations in the clothing market for women, men, and children through e-commerce starting at the end of 2016. In addition to this new business entry, the company also seeks to establish strategic alliances within the industrial chain as well as reach new markets.
(content in spanish)
Algodonera Peruana, empresa con sede en Lima dedicada a la producción de hilos y telas a base de algodón, planea crear su propia marca de prendas de vestir que se vendería a través de comercio electrónico, según ha informado Bolsamanía el 14 de octubre de 2016, citando al gerente general de Algodonera Peruana, Diego Fernández de Paredes. En concreto, la firma planea llegar al mercado de prendas de vestir para mujeres, hombres y niños en un canal de ventas por Internet a partir de finales de 2016. Sumado a esta nueva entrada de negocio, la empresa busca establecer alianzas estratégicas dentro de la cadena industrial así como llegar a nuevos mercados. |
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