Mary Kay enters Colombia aiming to expand its retail business
Mary Kay llega a Colombia con el fin de ampliar el negocio de venta directa
Intel ID : 222393
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Mary Kay, a US-based cosmetics retail company, will expand its business in Colombia. The objective is to open headquarters in Bogota and expand throughout Latin America. The company's business model is direct sale, and it will participate in a market which already has other brands present. The company has 3.5 million Independent Beauty consultants in more than 30 countries.
(content in spanish)
La empresa estadounidense Mary Kay, dedicada a la venta de productos cosméticos, ampliará su negocio en Colombia. La intención de la compañía es abrir una sede en Bogotá y con ello ampliar su presencia en Latinoamérica. El modelo de negocio es de venta directa, lo que proporcionará una participación en el mercado colombiano junto con otras marcas ya presentes en dicho mercado. La compañía tiene 3,5 millones de consultoras de belleza independientes en más de 30 países en el mundo. |
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| Intel ID | 222393 | ||
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15.04.01 Cosmetics & Perfumes 15 Consumer Products & Services / 15.04 Consumer Nondurables |
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15.01.01 Accessories 15 Consumer Products & Services / 15.01 Apparel & Accessories |
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Legend:
Verified: Confirmed as a party to an active or possible transaction.
Potential: Unconfirmed as a party to an active or possible transaction.
Retained: Confirmed as “Retained” with a general or specific mandate.
Prospect: Advisory “Prospect” in discussions with or pitching services to possible client.
Transactional data is continuously updated by the research team and therefore is subject to change.