Cervecería Costa Rica to take Bliss brand to Nicaragua
Cervecería Costa Rica llevará la marca Bliss a Nicaragua
Intel ID : 228962
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Cervecería Costa Rica, an Heredia-based brewery, will sell one of its emblem products, Bliss, in Nicaragua, reported El Financiero on 3 September, 2015. Bliss is a flavored alcoholic beverage brand. It has three varieties: fruits, lemon, and peach. The decision is part of a diversification strategy into different categories and geographies, announced the company.
(content in spanish)
Cervecería Costa Rica, empresa dedicada a la fabricación de cerveza con sede en Heredia, comercializará uno de sus productos insignia en Nicaragua, Bliss, según ha publicado el diario El Financiero el 3 de septiembre de 2015. Bliss es la marca de una bebida alcohólica saborizada con tres variedades: frutas, limón y melocotón. Esta decisión forma parte de una estrategia de diversificación en categorías y geografías, según ha anunciado la empresa. |
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