Radar > 232580

Benjamin Abrahão to enter other Brazilian states

Benjamin Abrahão vai entrar em outros estados do país

Intel ID : 232580
Synopsis

Benjamin Abrahão, a bread manufacturing chain headquartered in São Paulo, could enter other Brazilian states, as published by newspaper Estadão on 4 January 2016, citing its President, Rita de Cássia Sousa Coutinho.

According to the news, the bread chain plans to double its size in 2016, and its long-term objective is to enter other markets outside São Paulo state.

According to Rita de Cássia, "Brazil is as large as a continent, flexibility is necessary". Also according to her, expansion will be through stores, however the franchise model is not ruled out.
(content in portuguese)

A Benjamin Abrahão, rede de padarias com sede em São Paulo, pretende entrar em outros estados, segundo publicou o Estadão em 4 de janeiro de 2016, citando a nova Presidente da empresa, Rita de Cássia Sousa Coutinho.

De acordo com a notícia, a rede de padarias que pretende dobrar de tamanho no ano de 2016, tem como meta de longo prazo entrar em outros mercados que não sejam no estado de São Paulo.

Segundo Rita de Cássia, "O Brasil é grande como um continente, é preciso flexibilidade". Ainda de acordo com ela, o crescimento será por meio de lojas, mas o modelo de franquias ainda não está descartado.

Intel ID 232580
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Native Currency Brazilian Real (BRL)
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Subsector (Old TTR Sectors)
Services and Distribution / Food and Beverage (Primary)
Primary Sector (TTRSC)
15.10.07 Restaurants, Bars & Nightlife
15 Consumer Products & Services / 15.10 Travel, Hospitality & Leisure

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